It's time to change your Sales and Marketing approach
SMAKI offers Sales and Marketing services to a wide range of customer verticals. The SMAKI approach is to preferably join your company as an employee, to allow the full benefit of being part of the sales team. Alternatively a contracting approach allows clients to develop a Marketing and Sales strategy and try-before-you-buy, avoiding lengthy recruitment processes.
Services offered
Utilizing:
Technology: using and promoting the latest digital and technology solutions, with SaaS based cloud platforms for CRM, CRO and maximizing Customer Experience.
Business excellence: developing individuals into high-performing teams, targeted to Organisational goals.
Sales
Driving business for companies seeking to start, expand or align their sales efforts. Scaling up Marketing and Sales resources and management -'Try before you buy.'
Marketing
Aligning brand vision to target markets, creating market demand and positioning
Analytics
Analysing your digital marketing approach, to ensure Conversion Rate Optimization (CRO).
Knowledge transfer
Executing Sales methodologies- SPIN, Miller Heiman, Solution Selling, The Art Of War....
Positioning resources into your company or your clients, enabling the water-cooler conversations.
Insight
Moving from a reactive market presence to positioning yourself ahead of the market.
SMAKi is here to enable systemic change in Sales and Marketing
Key to the success of the SMAKI approach is to INSOURCE; placing a resource within both the client's workplace
and that of the end customer
to better integrate towards the customer's strategic goals.
Clients
Business Continuity
Client: Nokia - Networks Division
Focus: IT and Telecommunications
SMAKI Role: Contracted: Account Director, Custom Networks ANZ– Nokia, Networks
Services: Contracting, Sales and Marketing.
Background: I left Nokia in 2005, then established SMAKI to serve multiple clients. Within 6 months, I was asked to return to Nokia as a contractor to continue driving the Sales and Marketing of the Nokia Networks Portfolio to Tier 2 and Utility markets through channel and direct opportunities.
Portfolio Migration
Client: Nokia Siemens Networks
Focus: IT, Telecommunication and Enterprise Communications markets
SMAKI Role: Contracted: Account Director, Custom Networks ANZ– Nokia Siemens Networks
Services: Contracting, Sales and Marketing.
Background: I continued to serve NSN as the major client, driving the Sales and Marketing of the extended Nokia Siemens Networks Portfolio to Tier 2, Utility and Enterprise markets through channel and direct opportunities.
Asia Pacific Sales Representation
Client: Intex Systems (Philippines)
Focus: IT, Telecommunication and Enterprise Communications markets
SMAKI Role: Contracted: Account Director, APAC
Services: Contracting, Sales and Marketing.
Background: analysis of the market for the introduction of microcellular Mobile base stations. Sales representation to the market.
Refocussing to the Target Market
Reviewing the digital assets to improve customer engagement.
Market Representation
Smart building solutions for lighting and Air Conditioning management.
Strategic Opportunity Entry
Client: Kampyle
Focus: IT and Telecommunications
SMAKI Role: Contracted Country Director and head of APAC Enterprise Sales
Services: Contracting, Sales and Marketing.
Background: Now known as Medallia Digital, Kampyle specializes in providing enterprise-level SaaS solutions for customer experience management. The company helps businesses collect and analyse customer feedback to drive improved engagement and conversion rates.
Responsibilities in APAC: - Led enterprise SaaS sales efforts across the ANZ region, managing key client relationships and driving the integration of the Kampyle solution into clients' core business operations. - Executed strategic market expansion initiatives, leveraging deep knowledge of regional business landscapes to maximize contract value and outperform competitors.
Channel Review
Enaged theough a consulting firm to review the go to market approach for Reposit in the home autoimation and power management market.
History
SMAKI was established in 2005 to offer Sales and Marketing as a Service (SMaaS); Insourcing, consulting and contracting to multiple enterprises based upon their business approach.
Simon Mackey established SMAKI, based on:
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The nickname: SIMO MAKI (Finnish translation: Simon Hill)
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The family: Simon, Melissa, Alexa, Kathryn & Isabel (late)
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The Business targets and services: Sales, Marketing & Analytical Knowledge Insights
SMAKI represents single and concurrent clients in the Australian, ANZ and APAC markets. The most common function is to act as the country management for overseas companies:
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As a contractor (when no permanent establishment of business exists in Australia)
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For short-term business consulting, addressing go-to-maket and sales stratregy
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As an employee - insourced into the target company
(And thanks to the channel 9 team, as this headshot portfolio was taken in the Channel 9 studions in Docklands.)
I'd welcome a call to discuss your goals & address your issues
As I state on every email I send, “It’s often easier to call in the long run.” So, I look forward to further discussing how I can meet your needs.